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SPOILER ALERT!

How to write an effective press release

A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets.
It is usually sent to journalists and editors who may use the information to write a news article.
Note: A press release is a piece of content which is accompanied by a press release email pitching the story to the journalist – a sort of cover letter which summarizes the content in the release.
What You Need to Know before You Start writing a press release
Journalists are busy people. They have deadlines and other stories to write. The easier you make their lives, the more likely they are to use your press release as the basis of a story because it will be quicker for them and they can then move onto something else.
Journalists are not usually experts in your subject. The specialist press may have more detailed knowledge but, as a rule, assume that you need to explain everything. Even if the journalists are expert, their readers probably aren’t. You need to explain difficult terms and concepts and not use jargon.
Journalists are not interested in you or your product. They care only whether your story will interest their readers or viewers.
There will be days when your subject will be news but, on other days something bigger will eclipse it. It’s not personal. Nor is it the journalists who decide, and they will probably be as cross as you if their carefully-crafted story is displaced by more important news. This can work both ways - some organizations and governments may release press statements during major news events in the hope that their bad news will be eclipsed and therefore have less of a negative impact.
Simple requirements for a press release:
It needs to be short and concise, preferably no more than one page.
It needs to stand alone, without any supporting documentation. Someone reading that one page needs to understand enough about the subject to be able to write a short article on it.
It needs to be written in easy to understand language. Think carefully about the target audience of your press release and write accordingly. Avoid jargon whenever possible unless your target publication/s is industry specific when it may be appropriate to use industry specific jargon.
It needs to tell a story. You need to show the journalist what story you want them to tell. If you don’t, they will make up their own - and it may not be the one that you want. They may do that anyway but, as we said before, they’re busy people so probably won’t have the time.
It needs to provide information about where journalists can get more information if they want to write a more in-depth analysis or feature. This should include your contact details, preferably a phone number, and links to relevant documents or web pages.
Types of Press Releases
1. New Product Launches
2. Mergers and Acquisitions
3. Product Updates
4. Events
5. Grand Openings
image
6. New Partnerships
7. Rebranding
8. Executive Promotions/Hiring
9. Awards
1. New Product Launches
The product launch type of press release is valuable to get the word out about the new solutions your organization is offering to consumers. This release will emphasize the product's specs, pricing, availability, and any other details that may be valuable to consumers.
2. Mergers and Acquisitions
Organizational change is noteworthy enough to warrant a press release, especially for informing current and future stakeholders about the growth and trajectory of a company. To announce an acquisition or merger, include details about all organizations involved, information about the merger or acquisition, and quotes from the leadership teams.
3. Product Updates
Similar to a new product launch, product updates and expansions are also ripe for promotion. Explain what the change is, why it was made, and how it benefits the user.
4. Events
Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. You'll want to include what the event is about, who should consider attending, when and where it will be held, pricing, and any other necessary details.
5. Grand Openings
Whether you opened up a new office, relocated, or are opening for the first time, announce the details with a grand opening press release. Announce the date and location the grand opening will be held, who is involved, how the grand opening is being celebrated, and the reason for the move (if applicable).
6. New Partnerships
Similar to mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic. To effectively execute this type of release, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional important details for current and future stakeholders.
7. Rebranding
Rebranding is a difficult thing for any business to do, and it can occasionally result in confusion and awkwardness. One way to make the transition smoother is by announcing the rebrand with a press release, including details on what is changing, the reason for making the change, dates the changes go into effect, and quotes from the leadership team.
8. Executive Promotions/Hiring
Executives often serve as faces of the company, and a press release functions to kick off this role. It may include biographical information to establish their credibility along with a photo and other pertinent details.
9. Awards
When it comes to business excellence, it’s okay to brag. Press releases about awards and accomplishments serve to cement your organization as an authority in your space. Such a press release includes information about the company and why they were given the award, information about the award itself, and details about the ceremony (if applicable).
Press Release Format and Template
Before you write a press release you MUST do something newsworthy, in other words have news which journalists actually want to cover!
Here’s a typical press release format:
Headline Which Grabs People’s Attention: A title which grabs people’s attention and clearly explains what the release is about – Is it a newsworthy study? A product launch?
Location: Where you are and where the news is taking place
Strong Lead: This is where you explain your newsworthy study/content in one sentence
Body: This should be easily skimmable information provided in decreasing levels of importance. It’s a very good idea to add in quotes throughout the body to back up your arguments.
Boilerplate: A few words describing your company to the audience
Press Contact: Name and contact details of your media coordinator or communications executive. Typically, anyone who the reporter can get in touch with to get more information.
7 best Steps on how to write a press release
1. Find Ways to Be Newsworthy
As you’ll be pitching to journalists, create a news release with that in mind.
Here’s how to give journalists what they want:
Exclusive Data or Research
Journalists love anything exclusive. They also happen to love data. Giving them exclusive data in a media release is a good way of offering both.
News jacking
While you may not be able to provide journalists with your own breaking news event every time, you can use content marketing process called news jacking.
Simply put, news jacking is the process of injecting your brand into a current news story to make it more relevant and eye-catching. For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction.
Emotional Connection
Stories with an emotional connection resonate better with a target audience and lead to more social traction.
If you can get people emotionally invested in your brand, chances are your audience might be willing to give it a shot.
2. Write Your Press Release Headline
Your press release headline is the first thing anyone’s going to see, so you have to make sure it’s perfect.
The goal of your press release headline should be to get in, impress the journalist, and get out.
The three core tenets of writing a press release headline are:
• Use action verbs
• Be direct
• Be comprehensive
If you’re still struggling with your headline, you could always try a headline analyzer to give you an idea of where you stand.
3. Craft Your Lede
Your lead is the first paragraph in your press release.
Usually consisting of 35 to 45 words, it summarizes the most critical parts of your press release.
This first paragraph has to answer the “5 Ws” as concisely as possible.
1. Who: Who’s involved in the news story? Which person or company is involved?
2. What: What’s happening? What’s it about?
3. When: When did this story or event happen? When is it going to happen?
4. Where: Where did this story or event take place?
5. Why: Why is this information relevant to a reader of these media outlets?
4. Write Your Body Paragraphs
The goal of the body is to describe all the relevant details of the story and your brand’s involvement in it. The key word here is relevant.
Every great press release uses the inverted pyramid formula to do this:
You include the most pertinent details right at the top and then get into the less vital aspects as you go on.
5. Include Supporting Quotes
Including quotes is a good way to boost the credibility and personality of your press release to a reader. However, always ensure that your quote is relevant in the context of the article.
6. Write Your Boilerplate Text
Your boilerplate is a standardized copy of what your organization is and stands for. When you write a boilerplate, you are essentially condensing facts, business aspirations and marketing goals – all into one short paragraph.
You can even include your company logo here if you want to.
7. Add Media Contact Details
You need to include your media contact information for reporters to get in touch with you. Include your email id and phone number to give them a point of contact when they want to reach out to you.
Best Practices to Follow When Writing Press Releases
Here are some key things to keep in mind when writing press releases for maximum media coverage.
1. Define Your Goals
When writing press releases, ask yourself – “What am I trying to achieve out of this?”
Is it boosting your social media following? Building brand awareness for a crowdfunding campaign? Tapping into physical media like newspapers?
It’s important to identify this at the start because, in order to reach each of these goals, you’ll have to adopt different strategies.
Remember a crowd funding press release for a new innovation will look a lot different than a nonprofit press release looking for donations!
2. Put Yourself in Their Shoes
Remember, you’re writing a press release for journalists. So when you’re writing a press release, you’ll have to adopt a journalistic style of writing.
How do you do that?
By thinking like one.
Journalists go through hundreds of pitches every day. The last thing they want to do is sift through tons of sentences to find out if it’s relevant.
If relevant information is easily accessible in the title and lead, they’re more likely to give it a chance.
Also, remember that they’re not public relations professionals or influencers on social channels. That’s why it’s a good idea to keep your press release writing factual – not exaggerated.
3. Target the Right Beat
I cannot stress how important this is.
You could have the greatest media release ever, but if your sales pitch goes to the wrong journalist or publication, you’re going to go nowhere.
There are two things to keep in mind when you’re about to pitch your press release:
Whether the journalist or publication you’re pitching to covers the area that your product or service is involved in
Whether the people who read their work align with your target audience
SPOILER ALERT!

Article Writing Services – Best 5 Reviewed

When you need an article writing service, sometimes it’s hard to know exactly where to begin. In this ever-growing industry, the internet is full of websites claiming to have the best article writing service, and it’s very easy to feel overwhelmed!
In this article, we’re going to answer a few questions, including how to find the best article writing service, what some of the best article writing tools are, and why you should hire a professional article writer.
Why You Should Hire an Article Writing Service
Even if you’re just embarking on your Digital Marketing journey, you’ve more than likely heard the terms “SEO articles” “Article writing services” being used in passing.
Consistently adding quality content to your site is vital to any Digital Marketing Strategy. When you have great, fresh content on your website, it allows you to rank higher in the search engines for specific keywords, and can increase traffic to your site, which in turn increases your revenue.
When it comes to writing great articles, the kind that people want to read, it can be quite tedious and often time-consuming. Because of this, online marketers and business owners are turning to professional article writing service s online for their unique content.
Hiring an article writing service allows you to get exactly the type of quality content you need with the press of a few buttons.
One more great thing about buying articles from a professional content creation service is that no one ever needs to know that you’ve outsourced the content unless you specifically tell them.
Professional article writing services create content that is 100% anonymous; content that you can put your name on and publish as your own.
Things to Consider When Hiring a Professional Writing Service
When you’re looking for a professional article writing service , you’ll want to find a service that feels like they are a part of your own team; someone whose voice is like your own. You want the blog posts that the writing services provide to feel like an extension of yourself, to maintain consistency.
A professional article writing service will stand behind every piece of work that they produce. They will try to exceed your expectations, starting with your very first project together.
Another thing to consider when hiring a professional article writing service s is that sometimes they offer the content at an extremely low price because they are not experienced.
It’s important when buying content to remember cheaper isn’t always better, sometimes it’s just cheap. Consider this a red flag!
What is an SEO Article Writing Service and Do I Need it?
Everyone who has an online property should think of investing their time and money into procuring SEO articles! Search Engine Optimized (SEO) articles are a vital piece of any online marketing strategy.
SEO articles are written specifically to catch the attention of search engines, so you can rank for specific search terms. When your site is filled with content that is optimized for specific keywords that you’re trying to target, it will rank higher. This drives more traffic to your site, which leads to higher sales or conversions.
SEO article writing jobs have become more competitive, so it’s important to know exactly what kind of SEO content you’re in need of when searching for a professional content writing services.
With the best article writing services, you can order quality article that not only communicates your specific brand's message, but will also drive SEO results.
By hiring an SEO article writing service, you will also:
 Boost your conversion rate
 Naturally earn white-hat backlinks to your website
 Gain exposure on social media, and other networking sites
Where to Find the Best SEO Article Writing Services
When it comes to hiring an article writing service, it’s important to find just the right one. This can prove challenging, however, with the astonishing amount of businesses claiming to have the best article writers.
Based on extensive research, we’ve listed five of the best SEO article writing services below:
Upwork- Hire Freelancers. Make Things Happen.
Upwork was founded in 2015, and has since then been making huge waves in this gig-based economy. Their vision is “To connect businesses with great talent to work without limits.” If you’re looking to hire a freelancer to provide SEO article writing, Upwork is the place to start.
After you’ve created a free account, you can find hundreds of freelancers who offer the SEO article writing services. With Upwork’s easy set-up, you can simply create a job and open it up for freelancers to apply.
image
After you have gotten responses to your job posting, you can sort through all the applicants to find the best article writers, and interview the top candidates through Upwork’s messaging platform.
When you’re looking for SEO article writing, Upwork makes the whole process easy- from finding the writers to create your SEO articles, and paying them when they’ve completed the assigned work.
iWriter- Content & Article Writing Service
iWriter’s website boasts of having produced an impressive amount of high quality, cheap articles for their clients- over 7 million articles to be exact!
This platform has a team of 1000+ writers, from around the globe, which gives you access to writers and editors from multiple areas of expertise. You can order articles and specify the requirements, and what you would like to pay. iWriter also offers a "review before you pay" method, which ensures that you are never required to pay for the job until it’s approved.
It’s cheap to get articles from iWriter’s freelancers. You can buy a post for as low as $1.50, and there are always writers available to start working on your articles. Because of this, your article can be ready in as little as a few hours.
If you are looking for a website that offers cheap article writing, iWriter’s services can provide exactly what you need.
Freelancer- Hire Freelancers & Find Freelance Jobs Online
Another fantastic option, when you’re looking for cheap article writing services, is Freelancer. Freelancer has been around since 2004, and claims to hold the title of “world’s largest outsourcing marketplace” with over 8 million active users.
After posting your job on Freelancer, you’ll start receiving bids. You can then review the applications to choose the best cheap article writers available.
Once you choose a freelancer to create your articles, they will begin the work and you can review it upon completion. It’s possible to buy a 1000-word article for under $10, and you can even purchase a cheap 300-word article for less than $1.50. You can’t find a better cheap article writing service than this.
WriterAccess- Freelance Writing | Hire Top Rated Writers‎
While entrusting your content to be created by a third party can be tricky, you can rest easy in the hands of WriterAccess.
Founder Byron White launched WriterAccess in 2010, and has served an impressive 16,000+ happy clients since then. This site is rapidly growing, giving clients access to their over 15,000 writers and professional content creators with glowing reviews online.
When you first sign up with WriterAccess, you have the option of either creating a free account, or applying a nominal amount of money to your account to start buying content right away.
Both options allow you to explore the site, and get used to how the platform works before fully committing.
In addition, WriterAccess also provides users with article writing tools and services that you don’t have to pay for. The more money you invest up front, the more freebies you’ll receive.
If you’re looking for cheap, quality content, you will certainly be very satisfied with all of the solutions WriterAccess provides.
Textbroker- Content and article writing services
Textbroker was founded in 2008, by an SEO expert realizing the necessity for cheap, quality content. With the ever-growing need for SEO article writing service s, Textbroker is a great choice. Signing up for a Textbroker account is free, and you are free to quit your membership with them at any time.
You can fully control the quality of the articles that you receive, starting from cheap content creation to professional, high-quality SEO content . You can also choose to work directly with writers in your specific niche, which makes it easy to scale for larger projects.
It’s simple, speedy, and easy to navigate the website; Textbroker is a breeze to work with for professional content creation.
Conclusion
It’s important to remember that what you publish on your website can and will directly affect the success of your online property.
According to Neil Patel, a highly respected Digital Marketer in the SEO space, Content Marketing costs approximately 60% less than traditional marketing tactics, and has the potential to drive 3 times more traffic to your site.
Finding a quality content Creation Company can be quite tough, since the market is full of companies promising to deliver great results.
However, by simply sticking to the list of professional content creation services that we’ve listed above, you can navigate the world of content creation with ease.

Article Writing Services – Best 5 Reviewed

When you need an article writing service, sometimes it’s hard to know exactly where to begin. In this ever-growing industry, the internet is full of websites claiming to have the best article writing service , and it’s very easy to feel overwhelmed!
In this article, we’re going to answer a few questions, including how to find the best article writing service, what some of the best article writing tools are, and why you should hire a professional article writer.
Why You Should Hire an Article Writing Service
Even if you’re just embarking on your Digital Marketing journey, you’ve more than likely heard the terms “SEO articles” “Article writing services” being used in passing.
Consistently adding quality content to your site is vital to any Digital Marketing Strategy. When you have great, fresh content on your website, it allows you to rank higher in the search engines for specific keywords, and can increase traffic to your site, which in turn increases your revenue.
When it comes to writing great articles, the kind that people want to read, it can be quite tedious and often time-consuming. Because of this, online marketers and business owners are turning to professional article writing service s online for their unique content.
Hiring an article writing service allows you to get exactly the type of quality content you need with the press of a few buttons.
One more great thing about buying articles from a professional content creation service is that no one ever needs to know that you’ve outsourced the content unless you specifically tell them.
Professional article writing services create content that is 100% anonymous; content that you can put your name on and publish as your own.
Things to Consider When Hiring a Professional Writing Service
When you’re looking for a professional article writing service , you’ll want to find a service that feels like they are a part of your own team; someone whose voice is like your own. You want the blog posts that the writing services provide to feel like an extension of yourself, to maintain consistency.
A professional article writing service will stand behind every piece of work that they produce. They will try to exceed your expectations, starting with your very first project together.
Another thing to consider when hiring a professional article writing services is that sometimes they offer the content at an extremely low price because they are not experienced.
It’s important when buying content to remember cheaper isn’t always better, sometimes it’s just cheap. Consider this a red flag!
What is an SEO Article Writing Service and Do I Need it?
Everyone who has an online property should think of investing their time and money into procuring SEO articles! Search Engine Optimized (SEO) articles are a vital piece of any online marketing strategy.
SEO articles are written specifically to catch the attention of search engines, so you can rank for specific search terms. When your site is filled with content that is optimized for specific keywords that you’re trying to target, it will rank higher. This drives more traffic to your site, which leads to higher sales or conversions.
SEO article writing jobs have become more competitive, so it’s important to know exactly what kind of SEO content you’re in need of when searching for a professional content writing services.
With the best article writing services, you can order quality article that not only communicates your specific brand's message, but will also drive SEO results.
By hiring an SEO article writing service, you will also:
 Boost your conversion rate
 Naturally earn white-hat backlinks to your website
 Gain exposure on social media, and other networking sites
Where to Find the Best SEO Article Writing Services
When it comes to hiring an article writing service, it’s important to find just the right one. This can prove challenging, however, with the astonishing amount of businesses claiming to have the best article writers.
Based on extensive research, we’ve listed five of the best SEO article writing services below:
Upwork- Hire Freelancers. Make Things Happen.
Upwork was founded in 2015, and has since then been making huge waves in this gig-based economy. Their vision is “To connect businesses with great talent to work without limits.” If you’re looking to hire a freelancer to provide SEO article writing, Upwork is the place to start.
After you’ve created a free account, you can find hundreds of freelancers who offer the SEO article writing services. With Upwork’s easy set-up, you can simply create a job and open it up for freelancers to apply.
After you have gotten responses to your job posting, you can sort through all the applicants to find the best article writers, and interview the top candidates through Upwork’s messaging platform.
When you’re looking for SEO article writing , Upwork makes the whole process easy- from finding the writers to create your SEO articles, and paying them when they’ve completed the assigned work.
iWriter- Content & Article Writing Service
iWriter’s website boasts of having produced an impressive amount of high quality, cheap articles for their clients- over 7 million articles to be exact!
This platform has a team of 1000+ writers, from around the globe, which gives you access to writers and editors from multiple areas of expertise. You can order articles and specify the requirements, and what you would like to pay. iWriter also offers a "review before you pay" method, which ensures that you are never required to pay for the job until it’s approved.
It’s cheap to get articles from iWriter’s freelancers. You can buy a post for as low as $1.50, and there are always writers available to start working on your articles. Because of this, your article can be ready in as little as a few hours.
If you are looking for a website that offers cheap article writing, iWriter’s services can provide exactly what you need.
Freelancer- Hire Freelancers & Find Freelance Jobs Online
Another fantastic option, when you’re looking for cheap article writing services, is Freelancer. Freelancer has been around since 2004, and claims to hold the title of “world’s largest outsourcing marketplace” with over 8 million active users.
After posting your job on Freelancer, you’ll start receiving bids. You can then review the applications to choose the best cheap article writers available.
Once you choose a freelancer to create your articles, they will begin the work and you can review it upon completion. It’s possible to buy a 1000-word article for under $10, and you can even purchase a cheap 300-word article for less than $1.50. You can’t find a better cheap article writing service than this.
WriterAccess- Freelance Writing | Hire Top Rated Writers‎
While entrusting your content to be created by a third party can be tricky, you can rest easy in the hands of WriterAccess.
Founder Byron White launched WriterAccess in 2010, and has served an impressive 16,000+ happy clients since then. This site is rapidly growing, giving clients access to their over 15,000 writers and professional content creators with glowing reviews online.
When you first sign up with WriterAccess, you have the option of either creating a free account, or applying a nominal amount of money to your account to start buying content right away.
Both options allow you to explore the site, and get used to how the platform works before fully committing.
In addition, WriterAccess also provides users with article writing tools and services that you don’t have to pay for. The more money you invest up front, the more freebies you’ll receive.
If you’re looking for cheap, quality content, you will certainly be very satisfied with all of the solutions WriterAccess provides.
Textbroker- Content and article writing services
image
Textbroker was founded in 2008, by an SEO expert realizing the necessity for cheap, quality content. With the ever-growing need for SEO article writing services, Textbroker is a great choice. Signing up for a Textbroker account is free, and you are free to quit your membership with them at any time.
You can fully control the quality of the articles that you receive, starting from cheap content creation to professional, high-quality SEO content . You can also choose to work directly with writers in your specific niche, which makes it easy to scale for larger projects.
It’s simple, speedy, and easy to navigate the website; Textbroker is a breeze to work with for professional content creation.
Conclusion
It’s important to remember that what you publish on your website can and will directly affect the success of your online property.
According to Neil Patel, a highly respected Digital Marketer in the SEO space, Content Marketing costs approximately 60% less than traditional marketing tactics, and has the potential to drive 3 times more traffic to your site.
Finding a quality content Creation Company can be quite tough, since the market is full of companies promising to deliver great results.
However, by simply sticking to the list of professional content creation services that we’ve listed above, you can navigate the world of content creation with ease.